Akash Manchanda’s Guide to Using Google’s Smart Bidding for Higher ROI
Digital advertising is the nerve of modern marketing with commercial entities continuously finding ways and means to improve their return on investment. Among the various tools up their sleeve, Google Smart Bidding stands out as one of the most effective. This mechanism is powered by machine learning and adjusts bids automatically in Google Ads to help marketers achieve their goals in advertisements more effectively. In this blog, we explain how Google's Smart Bidding works, why that matters, and how you can use such knowledge to your advantage in the quest to leverage your ROI. To do this, we also reveal insights from industry leaders, among them Akash Manchanda , co-founder of VUI Live, a digital marketing agency that specializes in optimizing online advertising for businesses. What is Google's Smart Bidding? Smart Bidding is a category of Google Ads' machine learning-based automated bidding strategies that serve to optimise your bids for specific campai...