Akash Manchanda’s Guide to Utilizing Micro-Influencers for Social Media
As digital marketing continues to unfold, brands search for micro-influencers as the authentic connectivity to audiences. Micro-influencers are people who have a following between 1,000 and 100,000 and have close ties with their niche or communities, thus more suitable for partnerships that can deliver authenticity beyond just reach. "A good partnership with micro-influencers will increase engagement, trust, and credibility," said Akash Manchanda, co-founder of VUI Live, a full-service live digital marketing agency . Why Micro-Influencers? Micro-influencers differ from traditional influencer marketing. Unlike mega influencers, micro-influencers focus on niche markets and understand who their audience is; hence, they tend to boast a higher engagement rate. Micro-influencers are often: Authenticity and Trustworthiness: People see them as "regular" people, versus celebrities. Leveraged into Niche Communities: They have actual fans within niche communities.