How Akash Manchanda Uses Retargeting Ads to Win Back Lost Customers
Most website visitors don’t buy on their first visit. They browse, check products, and then leave. That’s where retargeting ads come in. These ads remind potential customers about your brand, encouraging them to return and complete their purchase. In this guide, we’ll exp lain how to win back lost customers using retargeting ads and insights from Akash Manchanda, co-founder of VUI Live . We’ll also explore how a 360 marketing company and a digital advertising agency can help you make the most of this strategy. What Are Retargeting Ads? Retargeting ads show ads to people who have already interacted with your business. If someone visits your website, adds a product to the cart, or checks your services but doesn’t complete a purchase, retargeting ads remind them to come back. For example, have you ever looked at shoes online and then seen ads for the same pair on Facebook, Instagram, or YouTube? That’s retargeting in action ! Why Do Bu...