Akash Manchanda on AI, Trends & Tools for 2025 Marketing


 Digital marketing is moving quickly, and performance marketing is leading the charge. In contrast to traditional advertising, where companies pay for ad spaces without regard to outcome, performance marketing makes you pay only for what you can measure—clicks, leads, conversions, or sales. 

With AI-powered automation, privacy shifts, and emerging consumer behaviour trends, 2025 is redefining performance marketing. Thought leaders such as Akash Manchanda, Co-Founder of VUI Live, a live digital marketing agency, stress the need for data-driven decisions, predictive analytics, and AI-fueled optimisation to remain ahead of the curve. 

So, how will businesses leverage ROI to the fullest with performance marketing in 2025? Let's explore the latest trends, tools, and best practices defining this rapidly evolving industry. 

What's Fueling Performance Marketing in 2025? 

Performance marketing has long been about doing more with less, but in 2025, it's being fueled by three things: 

  • AI and Machine Learning Are Lifting the Heavy Work 

  • AI now does the heavy lifting on bidding, audience segmentation, and ad placement, minimising human guesswork. 

  • Google's Performance Max Campaigns and Meta's AI-powered audience targeting produce improved conversions with less manual effort. 

First-Party Data Becomes the Holy Grail 

  • As Google eliminates third-party cookies, companies need to establish robust first-party data strategies. 

  • Email lists, CRM databases, and loyalty programs are essential in future-proofing online advertising. 

  • User Intent and Personalization Define Success 

  • Blanket advertising doesn't cut it anymore—customers demand hyper-personalized experiences. 

  • AI optimises ad messaging in real-time, driven by user behaviour, previous interactions, and purchase history. 

Expert Opinion: As per Akash Manchanda digital marketing, companies that embrace AI-powered automation and first-party data approaches will register increased conversion and reduced acquisition in 2025. 

New Performance Marketing Trends 2025 

1. AI-optimized Smart Bidding  

AI dictates real-time bidding adjustments, leaving your budget utilised on valuable clicks and conversions. 

✅ How It Works: 

  • AI scans for search intent, competition, and user behaviour and dynamically adjusts bids. 

  • Google Smart Bidding & Meta AI ad optimisation render human bid adjustments redundant. 

Best Practice: Companies utilising AI-based bid strategies experience 40% higher conversion rates than manual bidding. 

2. Predictive Audience Targeting  

Rather than targeting generic audiences, AI enables advertisers to forecast who will most likely convert based on patterns of behaviour. 

✅ How It Works: 

  • AI groups people according to what they have done in the past, visited, and bought. 

  • Facebook and Google Lookalike Audiences reflect your top customers, generating better-quality leads. 

Best Practice: A live digital marketing agency such as VUI Live Digital Marketing optimises audience targeting with data-driven segmentation and AI-driven insights. 

3. First-Party Data and Privacy-First Marketing 

As privacy regulations get stricter and cookies vanish, first-party data is the new competitive edge. 

✅ How to Adapt: 

  • Accumulate first-party data through lead magnets, email lists, and customer interactions. 

  • Leverage AI-driven CRM tools such as HubSpot and Salesforce to structure and engage data. 

Best Practice: Akash Manchanda VUI Live recommends companies invest in email marketing and customer retention programs to mitigate the loss of third-party cookies. 

4. Performance Max Campaigns & Cross-Channel Advertising 

Google's Performance Max Campaigns utilise AI to automatically run ads on multiple platforms (Search, Display, YouTube, Discover). 

✅ Why It's a Game-Changer: 

  • No manual optimisation required—AI determines optimal ad placements. 

  • Guarantees greater visibility and interaction across Google-owned media. 

Best Practice: VUI Live agencies use cross-channel ad marketing to guarantee brands achieve 360-degree exposure across search, social, and video.  

5. Video Ads & Interactive Content Reign 

As short-form video fads boomed, video ads now generate greater engagement and conversions than static ads. 

✅ Why Video Wins: 

  • TikTok Reels, Instagram Reels, and YouTube Shorts are driving 80% higher engagement compared to static content. 

  • Synthesia and Pictory are AI-powered tools that enable video ad production without the costs of production. 

Best Practice: VUI Live digital marketing assists brands in making high-converting video ads to drive brand awareness and engagement. 

Best Performance Marketing Tools for 2025 

To get the highest ROI, businesses need to harness the right tools. Here are the essential platforms: 

AI-Powered Ad Optimization Tools 

  • Google Performance Max – AI-powered automation on Google's entire ad network. 

  • Meta Ads Manager – AI-optimized ad placement for Facebook & Instagram. 

Analytics & Attribution Tools 

  • Google Analytics 4 (GA4) – Post-cookie tracking future-proofed analytics. 

  • Triple Whale & Northbeam – eCommerce tracking & ad attribution powered by AI. 

AI-Powered Copy & Creative Tools 

  • Jasper AI & Copy.ai – AI-powered ad copywriting for ads on Facebook, Google, and LinkedIn. 

  • Canva AI & Runway ML – AI-powered visual and video ad creation. 

Expert Insight: To win in 2025, Akash Manchanda believes that combining AI-driven ad optimisation with robust first-party data analysis is the key. 

Wrapping Up! 

The future of performance marketing is AI-led, privacy-first, and intent-led. Companies that use AI-fueled automation, first-party data, and predictive analytics will be the champions. 

Key Takeaways: 

✅ AI and Smart Bidding minimise wasted spending and maximise conversion. 

✅ First-party data is crucial when third-party cookies phase out. 

✅ Interactive content and video ads deliver higher engagement. 

✅ Cross-channel ads (Google, Facebook, YouTube, TikTok) provide the best ROI. 

✅ AI-driven creative and analytics platforms optimise performance marketing campaigns. 

Brands seeking to remain innovative should engage with a data-first live agency for marketing, such as VUI Live. Akash Manchanda marketing and his team of experts are well-experienced in optimising businesses' ROI using AI-enabled digital marketing approaches. 

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