Akash Manchanda on NFTs & Web3: The Future of Digital Marketing


 Digital marketing is evolving, and NFTs (Non-Fungible Tokens) and Web3 are among the biggest innovations reshaping the industry. As brands look for new ways to engage customers and drive loyalty, these technologies offer exciting opportunities. 

Industry experts like Akash Manchanda, co-founder of VUI Live, believe that NFTs and Web3 will redefine marketing strategies, helping businesses create exclusive experiences and decentralized campaigns. Whether you're a 360 creative solution, a digital advertising agency, or a 360 marketing company, integrating Web3 marketing can set you apart from the competition. 

Understanding Web3 and NFTs in Digital Marketing 

What is Web3? 

Web3 is the next version of the internet, built on blockchain technology. It focuses on: 
 ✔ Decentralization – No central authority controls the web. 
 ✔ User Ownership – People own their data and digital assets. 
 ✔ Transparency – Transactions and interactions are verified through blockchain. 

For businesses, this means more direct engagement with customers without relying on big platforms like Facebook or Google. 

What are NFTs? 

NFTs are unique digital assets that represent ownership of digital items like: 
 ✔ Art, Music, and Videos 
 ✔ Exclusive Memberships and Rewards 
 ✔ Virtual Real Estate and Digital Collectibles 

For marketers, NFTs create new ways to engage and reward customers, helping brands build stronger connections. 

How NFTs & Web3 are Changing Digital Marketing 

1. Boosting Brand Loyalty with Exclusive NFTs 

NFTs can be used as loyalty rewards. Instead of traditional discounts or points, brands can offer customers limited-edition NFTs for purchases, referrals, or social engagement. 

Example: A digital marketing office near me could create NFTs as VIP memberships. Customers who hold these NFTs get early access to services, discounts, or premium consultations. 

This exclusivity makes customers feel valued and increases their brand loyalty. 

2. Personalization & Customer Control 

Web3 shifts power to customers. Instead of tracking users through cookies and ads, brands can offer incentives for customers to share their data. 

Example: A 360 marketing company could allow customers to earn rewards by voluntarily sharing preferences, leading to more personalized marketing campaigns. 

This approach builds trust, as customers have control over their data and how brands use it. 

3. Interactive Marketing Campaigns 

NFTs bring new engagement models, such as: 
 ✔ Gamified Promotions – Customers complete challenges to earn NFTs. 
 ✔ Digital Collectibles – Brands release limited NFT series for loyal fans. 
 ✔ Augmented Reality (AR) Experiences – Users unlock digital items in physical locations. 

Example: A digital advertising agency could use NFTs to create a scavenger hunt, where customers scan QR codes in stores to claim exclusive NFT-based discounts. 

These campaigns make marketing fun, encouraging participation and brand interaction. 

4. Decentralized Social Media & Influencer Marketing 

In Web3, brands own their audience instead of relying on Instagram, Facebook, or Twitter/X. 

Example: Akash Manchanda VUI Live believes that Web3-based platforms will reduce brands' dependence on centralized social media, allowing direct engagement with customers. 

This means: 
 ✔ No algorithm changes affecting reach 
 ✔ Lower ad costs 
 ✔ Stronger relationships with your audience 

Web3 influencers also have NFT-based sponsorships, where brands partner with creators to launch exclusive digital collectibles for their followers. 

5. NFTs as a New Revenue Stream 

Brands can sell NFTs as part of their marketing strategy, generating new income streams. 

Examples: 
 ✔ A 360 creative solution could launch NFT-based design templates for clients. 
 ✔ A digital marketing office near me could offer NFT-based training courses, where customers buy an NFT to access premium content. 
 ✔ Luxury brands can release limited-edition digital fashion items as NFTs. 

These approaches expand revenue opportunities while enhancing customer engagement. 

Challenges in NFT & Web3 Marketing 

Despite its potential, Web3 marketing has some challenges: 

✔ Lack of Awareness – Many businesses and consumers don’t understand NFTs. 
 ✔ High Costs – Creating NFTs and running blockchain campaigns can be expensive. 
 ✔ Market Volatility – The value of NFTs can fluctuate, affecting customer perception. 

However, marketers like Akash Manchanda digital marketing emphasize that brands that adopt Web3 early will gain a competitive advantage as the technology matures. 

How to Get Started with NFTs & Web3 in Marketing 

1. Partner with Web3 Experts 

Brands should collaborate with a 360 marketing company or a digital advertising agency experienced in Web3 marketing to create successful campaigns. 

2. Start Small with NFT-Based Engagement 

Launch limited NFT drops for early adopters and loyal customers. Test customer response before scaling. 

Example: A 360 creative solution can create an NFT-based loyalty program where customers unlock exclusive discounts based on their NFT ownership. 

3. Educate Your Audience 

Customers need clear explanations about how NFTs work. Use: 
 ✔ Blog posts 
 ✔ Social media guides 
 ✔ Email newsletters 

Example: Akash Manchanda online marketing suggests simplifying NFT adoption by offering easy-to-use interfaces that don’t require prior blockchain knowledge. 

4. Measure & Optimize 

Track: 
 ✔ NFT engagement rates 
 ✔ Customer sentiment 
 ✔ Sales & brand awareness impact 

Brands should adjust strategies based on audience feedback to improve results. 

Future of NFTs & Web3 in Digital Marketing 

Web3 marketing is just getting started, but brands that adopt it now will be ahead of the competition. According to Akash Manchanda, co-founder of VUI Live, Web3 will: 

✔ Reduce dependence on ad platforms like Facebook and Google 
 ✔ Give brands direct control over customer relationships 
 ✔ Create new revenue opportunities through NFT sales and digital ownership 

Businesses that embrace NFTs & Web3 early will win back lost customers and build stronger brand loyalty in the future. 

Final Thoughts 

The integration of NFTs & Web3 in digital marketing is redefining how brands engage with their audience. Whether you're a 360 creative solution, a digital advertising agency, or simply looking for a digital marketing office near me, adopting Web3 strategies can give your business an edge. 

Marketing experts like Akash Manchanda digital marketing believe that Web3 is the future, and brands that adapt early will lead the industry. 

Would you use NFTs & Web3 to grow your brand? Now is the time to explore, experiment, and innovate! 

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